There are millions of companies located around the country. Many of these companies are already well known in their community and others are not. To do this well known business owners can rely on advertising. There are a number of ways to advertise a business, but an advertising technique that many business owners fail to consider is the Yellow Pages telephone book.The Yellow Pages telephone directory may also be known as a business directory. Section of a traditional phone book is known as the white pages. These blank pages list phone numbers and private companies in alphabetical order. The only problem with blank pages is that the person must know the name of the company they are looking to find phone number of cases in the white pages. The yellow pages do not work the same way and it is much easier to use. Besides being easier to find a phone number also helps people who are looking for a particular company, but have not really decided on yet. That’s why it pays for many business owners to have their company name and contact information in the Yellow Pages telephone directory. If an owner is faced with a plumbing problem, they may be likely to simply take the book and start calling businesses listed under plumbing. Advertising your business in the Yellow Pages is a surefire way to get your company name in the pubis. It is also very likely to have your business name and contact information in the Yellow Pages telephone directory will also bring more customers or clients. There are some companies that provide various telephone directories throughout the country, but most of them advertise in the same way. For most phone books of a company can have their business name under the white pages for free, but the yellow pages are another story. There are a wide variety of options for yellow page advertising. In addition to the various advertising options the cost of putting your business information in the yellow pages will also depend on the company directory as you do business with. Many companies have a repertoire of several different ways that your company information can be placed inside the yellow pages. A popular option is just to have your name, address and telephone number. This is the cheapest way to get your business in the yellow pages. Your information will be presented under the title that is most closely related to your business. It is also possible to have an advertisement in addition to traditional business listing. These ads can be anywhere from a box that is only a few inches wide or full screen display of advertising. These ads are usually placed near your ad position and traditional businesses. They cost more, but many companies consider it a wise investment. The decision to put your company in the yellow pages of your telephone directory is entirely up to you, but it can help increase your profits. Business owners are always looking for a way to promote their business. A single payment to a company telephone directory can have your business advertised throughout the year.